Lead with confidence.
Develop your people.
Build the next generation.
Helping salon owners create stronger teams, confidently develop their apprentices and become the leaders their people need.
With over 30 years in the hairdressing industry, as a salon owner, educator, coach and mentor, I understand the realities of leading a salon and developing people in an industry that never stands still.
You were taught how to be a great hairdresser.
But who taught you how to lead people?
How to set clear expectations.
How to have the conversations that sometimes feel uncomfortable.
How to build accountability without constantly chasing your team.
How to develop an apprentice while still running a busy column and a profitable salon.
How to give your people confidence without carrying all the responsibility yourself.
For so many salon owners, leadership and training have simply become another thing they’re expected to know how to do.
But you don’t have to figure it all out on your own.
That’s the gap I help you bridge.
WHY I DO THIS WORK
I’ve seen this industry from every side.
I’ve been the apprentice.
I’ve owned and led salons.
I’ve spent close to two decades educating the next generation through TAFE.
I’ve coached salon owners and worked alongside employers, apprentices and educators.
And what I keep seeing is the same thing:
There is often a gap between what an apprentice learns, what happens inside the salon, and what the salon owner is expected to somehow pull together.
And sitting right in the middle of that gap is leadership.
That’s why my work today goes beyond teaching skills or handing you another system.
I help salon owners create clarity, structure, communication and confidence — for themselves and for the people they lead.
Because when we develop better leaders, we create better experiences for our teams, our apprentices and ultimately our industry.
HOW I CAN SUPPORT YOU
Where do you need support right now?
There isn’t one way to lead a salon or develop your people. My work is designed to meet you where you are and give you practical support you can actually use inside your business.
01 — LEAD YOURSELF & YOUR TEAM
Become the leader your salon needs.
Leadership support for salon owners who want more confidence, clarity and direction in the way they lead their people.
We work on communication, expectations, accountability, team development and the beliefs and behaviours that can quietly hold both you and your team back.
02 — DEVELOP YOUR APPRENTICES
Take the guesswork out of apprentice training.
You shouldn’t have to reinvent apprentice training every week.
The Ultimate Apprentice System gives salon owners and apprentices greater structure, clarity and ownership around workplace development — while helping create stronger alignment with their formal training.
From goal setting and progress tracking to workplace activities, conversations and accountability, you finally have a framework to work from.
03 — INDUSTRY, EDUCATION & WORKSHOPS
Creating better conversations around the future of our industry.
I work with salons, educators, RTOs and industry organisations to explore how we can better support apprentices, employers and the people responsible for developing our future workforce.
Through workshops, speaking, industry events and collaboration, I bring together my experience as a salon owner, educator and leadership mentor to help turn industry challenges into practical conversations and action.
WHAT I’M HEARING FROM THE INDUSTRY
When people feel supported, things start to shift.
I cannot recommend Cheryelle from Holistic Salon Success highly enough. She has been an invaluable business coach for me and my salon.
Cheryelle brings such a calm, grounded presence to every session - she leads with clarity, zero judgement, and a deep understanding of salon business. She has an incredible ability to cut through the noise, streamline tasks, and take the overwhelm out of salon management, which is something every salon owner needs.
Her guidance has helped me feel more confident, focused, and in control of my business decisions. If you’re a salon owner feeling stretched, overwhelmed, or unsure of your next steps, working with Cheryelle is truly a game-changer.
— Tiana BurhamTHE NEW LAW
I’ve known Cheryelle for many years now, but only started recently working with her as my business coach. She is guiding me in every aspect and I’m finally getting clarity and also a second wind to be the best business woman and boss I can be.
So very grateful I’ve reconnected with her agin to support me in my business.
— Peta DuncanTruss Hair Co
Cheryelle has been absolutely amazing for me, I feel much more focused and in control and I love the holistic approach she brings to the sessions 🙏🏼 I feel like I have made a friend for life and I am so grateful to have her as a business mentor. She brings such a wealth of knowledge and it’s such a great feeling to know I have support and guidance across all aspects of my business.
Thank you Cheryelle Xo
— Carla CreeganSleek Hair Extensions
Supporting salon owners • apprentices • educators • industry
BUILDING CONFIDENT APPRENTICES
What if apprentice training didn't have to feel so hard?
Across conversations with salon owners, apprentices and educators, I keep hearing the same challenges.
Not enough time.
Unclear expectations.
Inconsistent training.
Communication gaps.
Salon owners feeling responsible for everything.
Apprentices unsure of where they’re up to or what they should be working towards.
And educators trying to bridge what happens at the RTO with what happens back in the salon.
We can do better than that.
My work in apprentice development is about creating stronger connections between the apprentice, the employer and their training — with greater visibility, structure and shared responsibility.
I believe our industry doesn't have a people problem.
We have a support problem.
Our young people need guidance.
Our apprentices need clarity and opportunity.
Our teams need leaders who can communicate.
And our salon owners need support too.
Because asking someone to lead, train, mentor, manage, grow a business and look after clients — without giving them the tools to do it — isn’t sustainable.
I want to help change that.
Not by adding more to your plate.
But by helping you lead what’s already on it differently.
— Cheryelle
NOT SURE WHERE TO START?
Start with your apprentice training.
The Apprentice Progress Accelerator Kit is a simple, practical starting point if you want more structure around your apprentice training without feeling overwhelmed.
It will help you identify where your apprentice is now, what needs attention and what your next steps should be.
You don't need to have all the answers to be a great leader.
You need clarity.
You need structure.
And sometimes you need someone beside you who understands the industry you're trying to lead in.
Whether you're developing an apprentice, building a stronger team or trying to become more confident in yourself as a leader, you don't have to figure it all out alone.